About Us
Your 'about us' page is where you tell your visitors more about your area of expertise, your experience and qualifications, any associations or affiliations you have ... and your corporate structure.
This page is also the best place to put individual bios of key staff.
| Your mission ... |
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The about us page is a great place to put your mission, vision, values statement.
In fact, you should consider placing your mission statement as prominently on this page as possible ... after all, your customers are more likely to be interested in your services if they can see exactly where you are heading. |
Visitors to this page will be looking for some background information about you ... in particular they are looking for reasons why they should trust you enough to do business with you or to take up your offer.
That means visitors to this page are thinking seriously about your offer and are wanting to be reassured that you can deliver what they seek.
DON'T BE SHY!
Here you should give your visitors a full run-down on your education, qualifications and your experience ... it's your chance to brag!
But make sure that it's relevant!
If your education, qualifications and experience are in a field or fields not related to this website offering, they will offer little assurance to the visitor and, therefore, very little value to this website.
If possible, this page should also include a 'call to action' for your visitors to follow in order for you to achieve the objectives of this website.
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