Privacy Statement
This page is where you will place your privacy statement. Visitors to this page are showing more than a passing interest in your services and you should use this page to provide both reassurance and encouragement.
You should provide reassurance in the form of a clear, concise statement of your privacy policy. If you do not have a privacy policy statement, there are a number of free tools available online that can help you create one.
| Remember ... |
| Don't forget to include a strong call to action - to encourage customers and visitors to help you achieve your website objectives.
For example, words like GET A FREE QUOTE ... with a link to your contact page or SUBSCRIBE FREE ... with a link to your download page can be very effective. |
You might try visiting http://www.dmaresponsibility.org/PPG/ for assistance.
Your privacy page should also have a strong call to action - to encourage your visitors to take the action that achieves the objectives of the website - whether it be to subscribe to your newsletter, make an enquiry, purchase a product, etc.
In short, your privacy page should promote the confidentiality that your customers enjoy when dealing with you whilst taking the opportunity to reinforce your sales message.
A strong emphasis on the benefits of the product or service you provide is a key ingredient in getting your visitors to take action.
So be careful not to list just the features of your offering ... you also should endeavour to demonstrate what benefit those features have for the customer - even when they appear obvious to you.
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